BASF and Cromology convert end‑of‑life tires into binder for Tollens Maxiline+ wall paint
- BASF and Cromology will use chemically recycled Acronal Ccycled styrene‑acrylate binder in Tollens Maxiline+ interior wall paint.
- Binder feedstock comes from pyrolysis oil derived from end‑of‑life tires via BASF ChemCycling® and is allocated to products using a third‑party audited mass‑balance approach (REDcert²).
- Tollens Maxiline+ will be available in France from March 2026.
- One 10‑L container represents roughly two end‑of‑life tires and the Ccycled binder reduces fossil feedstock use and product cradle‑to‑gate CO₂ footprint (case‑by‑case).
Product integration
Cromology will use BASF's Acronal Ccycled styrene‑acrylate binder in Tollens Maxiline+ interior wall paint; the product will be available in France from March 2026.
Feedstock and production
End‑of‑life tires are converted into pyrolysis oil via pyrolysis; BASF's ChemCycling process feeds this oil into its Verbund production to replace fossil feedstocks at the start of the value chain.
Chain of custody and certification
The recycled feedstock share is allocated to products using a third‑party audited mass‑balance approach; the Ccycled binders and Tollens Maxiline+ are certified under REDcert².
Impact metrics
A 10‑L container of Maxiline+ represents roughly two end‑of‑life tires; the Ccycled binders retain the same properties as conventional products while reducing fossil feedstock use and lowering cradle‑to‑gate product carbon footprint (PCF), assessed case‑by‑case.
Source: BASF