Key highlights
- The sale was completed on October 1, 2025, after approval by Brazilian authorities.
- The purchase price was $1.15 billion on a cash and debt-free basis.
- The transaction included production sites, brands, and 1,000 employees.
- The business generated $525 million in sales in 2024.
Transaction Completion
The sale of BASF’s Brazilian decorative paints business to Sherwin-Williams was finalized on October 1, 2025, after receiving approval from the Brazilian competition authority in August 2025. The transaction was valued at $1.15 billion on a cash and debt-free basis.
Included Assets
The deal encompassed production sites in Demarchi and Jaboatão, related contracts, the Suvinil and Glasu! brands, and approximately 1,000 employees. This business was BASF’s only significant B2C operation, with a diverse portfolio of paints, paint preparation products, and digital solutions.
Business Performance
In 2024, the decorative paints business generated sales of around $525 million (€485 million). Operating mainly in Brazil, it had limited synergies with other BASF coatings businesses.
