European Chemical Industry News & Insights

PLAYMOBIL Adopts INEOS Plant-Based Materials for Sustainable Toys

At a glance
  • PLAYMOBIL's JUNIOR line uses Terluran® ECO GP-22 BC100 with 100% bio-based feedstock.
  • Transparent components use Zylar® ECO 960 BC90 with 90% bio-based feedstock.
  • The entire product range will be converted by mid-year.
  • Packaging includes 90% recycled cardboard and 100% recycled paper.

Introduction

PLAYMOBIL has transitioned its toddler product line to plant-based materials, using bio-based ABS and MBS from INEOS Styrolution. This move aligns with their sustainability goals.

Materials

The new PLAYMOBIL JUNIOR playsets are made with Terluran® ECO GP-22 BC100, which uses 100% bio-based feedstock. Transparent components are produced with Zylar® ECO 960 BC90, containing 90% bio-based feedstock. Both materials are certified through an ISCC mass balance approach.

Certification

PLAYMOBIL is an ISCC member and is undergoing the ISCC certification process to ensure compliance with sustainability standards.

Packaging

The packaging for the new product line includes at least 90% recycled cardboard and 100% recycled paper. The packaging design will also be relaunched to reflect these changes.

Timeline

The entire product range is planned to be converted to sustainable materials by mid-year, making PLAYMOBIL the first major toy manufacturer to offer a product segment with at least 90% plant-based materials.