Reliance Retail acquires Anomaly haircare (Priyanka Chopra Jonas)
- Acquisition includes Anomaly trademarks, brand assets and digital properties, giving Reliance full ownership of the brand’s IP.
- Anomaly was founded in 2021 as a clean, vegan, high‑performance haircare brand sold at an accessible price point.
- Priyanka Chopra Jonas will remain with the brand as Creative Director, leading innovation, brand vision and product development.
- Reliance will prioritise India scale via its retail network and Tira while continuing international expansion in North America, UK and the Middle East.
Transaction
Reliance Retail announced the acquisition of Anomaly, acquiring the brand’s trademarks, brand assets and digital properties and bringing full ownership of its intellectual property and digital ecosystem into Reliance’s portfolio.
Brand profile
Founded by Priyanka Chopra Jonas in 2021, Anomaly is described as a clean, vegan, high‑performance haircare brand offered at an accessible price point with established distribution across key global markets.
Strategy and go-to-market
Reliance will scale the brand through its offline retail network and omnichannel platforms, including Tira, with India as the priority market. The company plans product innovation tailored to Indian hair and scalp needs, stronger product development and localized solutions, while continuing to expand in North America, the United Kingdom and the Middle East.
Leadership and collaboration
Priyanka Chopra Jonas will continue as Creative Director and remain involved in guiding Anomaly’s evolution. Reliance said it will leverage its retail scale and consumer insights to grow the brand in India and internationally.
Source: Reliance Industries
