- FinnFix® PB MAX is the first CMC with a 100% renewable carbon index score.
- It is made from natural wood-based cellulose and ISCC Plus-certified monochloroacetic acid.
- The product enhances anti-redeposition performance in laundry detergents.
- FinnFix® PB MAX is available globally for integration into existing formulations.
Introduction
Nouryon has launched FinnFix® PB MAX, the first carboxymethylcellulose (CMC) with a 100% renewable carbon index score, aimed at reducing the carbon footprint of laundry detergents.
Product Composition
FinnFix® PB MAX is made from natural wood-based cellulose and uses ISCC Plus-certified monochloroacetic acid from Nouryon’s Delfzijl, Netherlands, facility. This results in a CMC derived entirely from renewable carbon sources.
Performance and Benefits
The product replaces conventional synthetic ingredients with a fully biobased, biodegradable alternative that maintains or enhances cleaning performance. It is designed to improve anti-redeposition performance, ensuring removed soils are rinsed away and do not reattach to fabrics.
Market Demand
There is growing demand from brand owners to reduce product carbon footprints while maintaining cleaning performance. Nouryon, as the world’s largest CMC producer, provides a solution to meet these consumer expectations and regulatory requirements.
Availability
FinnFix® PB MAX is available globally and can be integrated into existing powdered laundry detergent formulations with minimal reformulation. Technical support and formulation guidance are offered through Nouryon’s global network of applications laboratories.
