- emotiOn™ is based on over 30 years of neuroscientific research.
- A study of 12,000 consumers in 20 countries found 75% value happy social relationships.
- 52% of Gen Z feel isolated, with 61% saying scents help combat isolation.
- dsm-firmenich used a database of 40,000 fragrances and 1 million insights to develop emotiOn™.
Introduction
dsm-firmenich has introduced emotiOn™ social connection, a fragrance innovation aimed at enhancing human interactions. This development is part of their emotiOn™ program, which is grounded in over 30 years of neuroscientific research.
Consumer Insights
The company's global New Next Now Barometer study, involving 12,000 consumers across 20 countries, revealed that 75% of participants believe happy social relationships are essential. However, 52% of Gen Z respondents feel isolated, with many finding real-life interactions stressful. Notably, 61% of participants indicated that scents help alleviate feelings of isolation.
Scientific Approach
emotiOn™ was developed through a rigorous scientific process that combines behavioral science with creative expertise. dsm-firmenich utilized its extensive database of over 40,000 tested fragrances and more than 1 million consumer insights to identify olfactive patterns. This led to the creation of fragrance design guidelines for perfumers, supported by a proprietary AI model.
Collaboration and Validation
In collaboration with a renowned research institute, dsm-firmenich developed a behavioral testing methodology to measure human reactions in social contexts. This approach was designed to validate the creative guidelines, resulting in patent-pending fragrance design guidelines that aim to foster emotional closeness.
Conclusion
emotiOn™ represents a breakthrough in fragrance innovation, transforming scent into a catalyst for social ease and genuine closeness. It aims to redefine everyday experiences by promoting emotional openness and a sense of belonging through the power of fragrance.
