- The new pet food pouch includes 10% recycled content using a mass balance approach.
- The pouch aims to meet the EU's 2030 Packaging and Packaging Waste Regulation targets.
- The design simplifies the structure to a mono-material PE film for recyclability.
- The pouch will be showcased at K 2025 in Dusseldorf, Germany.
Introduction
Dow, Zermatt, and Nature’s Variety have launched a new pet food packaging solution that incorporates advanced recycled content. This initiative marks a significant step in sustainable packaging for the pet food industry.
Recyclability and Compliance
The new pouch is designed for recyclability and includes 10% recycled content using a mass balance approach. It aims to comply with the EU's 2030 Packaging and Packaging Waste Regulation (PPWR) targets for contact-sensitive packaging.
Collaboration and Innovation
This collaboration leverages Dow's materials science expertise, Zermatt's packaging innovation, and Nature’s Variety's commitment to high-quality pet food. The pouch simplifies the former multi-material structure into a mono-material PE film, aligning with anticipated design for recyclability standards from The European Committee for Standardization (CEN).
Future Goals
Nature’s Variety aims to increase the recycled content to 30% by 2030. The pouch will be showcased at K 2025 in Dusseldorf, Germany, highlighting its role in advancing a circular economy for food packaging.
