Nature’s Variety Ltd. is a UK-based pet food company that develops, manufactures, and markets nutrition for dogs and cats across the UK and Europe. Operating under the Nature’s Variety brand, the company focuses on complete and complementary pet foods designed to meet everyday dietary needs.
Its portfolio spans dry kibble, wet food, raw and freeze-dried meals, toppers, and treats. Products typically emphasize high animal-protein recipes and the use of natural ingredients without artificial colors or flavors. Nature’s Variety supplies major retail, pet specialty, and e-commerce channels and maintains quality and safety standards in line with UK and EU regulations.