- Borouge's polyolefin solutions will be used in 17 components of the ADAMAS SUV from November 2025.
- The partnership supports the UAE's Operation 300 billion strategy to boost local manufacturing.
- A joint innovation lab was inaugurated in Shanghai for research in advanced polyolefin solutions.
Partnership Overview
Borouge and ROX Motor have announced that Borouge's advanced lightweight polyolefin solutions will be integrated into 17 components of the ADAMAS SUV, ROX Motor's new global flagship vehicle. This collaboration aims to advance sustainable mobility and bolster the UAE's manufacturing capabilities.
Strategic Alignment
The agreement builds on a partnership established at the Make it in the Emirates event, supported by the Abu Dhabi Investment Office. It aligns with efforts to localize production and accelerate the development of a future-ready automotive industry in the UAE. The use of Borouge's materials is designed to reduce vehicle weight, enhance energy efficiency, and support recyclability, addressing the growing global demand for sustainable automotive solutions.
Innovation and Research
Earlier this year, Borouge and ROX Motor inaugurated a joint innovation laboratory in Shanghai. This facility focuses on research in advanced polyolefin solutions and lightweight, sustainable design for next-generation vehicles, furthering the partnership's commitment to innovation.
Economic Impact
The collaboration supports the UAE's Operation 300 billion strategy, which aims to expand the local manufacturing base and champion UAE innovation. By contributing to the ADAMAS SUV and expanding research and development capabilities, the partnership seeks to build a more competitive and sustainable manufacturing sector in the region.
