ROX Motor is an automotive manufacturer that designs and develops passenger vehicles, including sport-utility models.
Relevant to the chemical industry, the company relies on polymers, elastomers, coatings, and composites for interior, exterior, and structural components, where lightweighting, durability, and recyclability are important performance requirements.
Achieved 37% EBITDA margin, record production, and sales. Focused on high-value products, cost control, and innovation. Expanded capacity and maintained strong dividends.
Borouge's materials will be used in 17 components of the ADAMAS SUV, enhancing sustainability and supporting UAE's Operation 300 billion strategy for local manufacturing growth.
