- Bayer signed a distribution agreement with M2i Group for pheromone gels in Asia-Pacific, Latin America, and the US.
- The agreement builds on a 2023 partnership for exclusive distribution in Europe and Africa.
- M2i's VYNYTY Press products have been launched in Europe and Africa, targeting pests in crops like tomatoes and grapes.
- M2i's pheromone technology includes a reusable gel dispenser, reducing plastic use and waste.
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Expanded Partnership
Bayer has signed a development and distribution agreement with M2i Group to distribute pheromone-based crop protection solutions in Asia-Pacific, Latin America, and the United States. This builds on their successful collaboration in Europe and Africa, initiated in 2023, where Bayer became the exclusive distributor of M2i products targeting pests in crops like stone and pome fruits, tomatoes, and grapes.
Innovative Technology
M2i's pheromone technology, known as VYNYTY Press, features a thick gel dispensed from a pressurized device, allowing direct application to plants. This method reduces plastic use and waste, as the bottle is reusable. The technology has been successfully launched in Europe and some African countries, with products like VYNYTY Tuta Press introduced to tomato growers from Morocco to Turkey, as well as in Spain, Italy, and the Netherlands. In Chile, the Press technology has been tested on wine and table grapes.
Strategic Goals
The expanded partnership aims to provide farmers with effective, low-residue biological solutions, enhancing Bayer's crop protection portfolio. This aligns with Bayer's open innovation approach, combining internal R&D with external expertise. M2i's pheromone products are integrated into a system of digitally enabled solutions, including pest monitoring tools and other synthetic and biological products tailored to grower needs.
Future Prospects
With M2i as a leader in pheromone production, the partnership is set to deliver sustainable crop protection solutions globally. The collaboration leverages M2i's expertise in developing complex molecules and Bayer's distribution network, aiming to address pest pressures and optimize application timelines for farmers worldwide.
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