Resource Advantage Group, Inc. (RA) is a full-service marketing and communications agency based in Fairfield, New Jersey. Founded in 1992 by Barbara Mecchi-Knoll, the company specializes in crafting targeted narratives, branding, video production, and digital content for business-to-business clients.
RA focuses on the chemical, personal care, and pharmaceutical industries, serving international clients including major players like Perimeter Solutions, producers of firefighting products such as PHOS-CHEK fire retardants and SOLBERG foams. Notable projects include branding for Perimeter Solutions, promotional videos for PHOS-CHEK WILDFIRE HOME DEFENSE, and communications for engineered polymers firm Geon.
With a team of experienced designers, strategists, and communicators, RA emphasizes collaboration to deliver visually engaging materials that highlight market trends, product innovations, and industry drivers. The agency has earned awards, including Communicator Awards, for its work supporting client success in competitive sectors.
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Resource Advantage Group.
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