FMCG Gurus Limited (FMCG Gurus) is a market research and consumer insights company focused on the fast-moving consumer goods sector worldwide. The firm analyzes consumer attitudes and behaviors across categories including food and beverage, health and nutrition, personal care, and retail.
Its work includes syndicated reports, large-scale surveys, trend tracking, and custom research, providing data and analysis on topics such as wellness, ingredient awareness, sustainability, value and affordability, and digital shopping. Manufacturers, ingredient suppliers, and retailers use its insights to inform product development, positioning, and go-to-market decisions, including in areas related to functional ingredients and nutrition-driven product innovation.