Fitness First Limited is an international operator and brand of health and fitness clubs originating in the United Kingdom (founded in 1993). The company expanded from a single site into a multi-country chain, and the Fitness First brand is present in markets across Europe, Asia–Pacific, and the Middle East, operating through a mix of owned, franchised, and licensed clubs.
Fitness First clubs provide gym facilities, group exercise classes, and personal training services for consumer members, supported by digital booking and training tools. Following a series of restructurings, the brand and its regional businesses are managed by local holding companies in different territories while continuing to trade under the Fitness First name in those markets.