CUPRA, S.A. is a Spanish automotive company and brand established in 2018 from SEAT’s performance division. Headquartered in Martorell (Barcelona) and part of the Volkswagen Group, CUPRA designs, develops, and markets performance-oriented and increasingly electrified vehicles, including concept cars that showcase future technologies and design directions.
As an OEM, CUPRA specifies and sources advanced materials for vehicle interiors and exteriors, working with suppliers across polymers, textiles, coatings, adhesives, foams, and lightweight composites. Its programs emphasize sustainability, including recycled and bio-based content, as well as weight and emissions reductions throughout the supply chain. CUPRA’s platforms provide opportunities for material innovation to reach series production in areas such as surface finishes, seating and trim, acoustic and thermal management, and e-mobility components.