CUPRA, S.A. is a Spanish automotive company and brand created in 2018 as a performance-focused offshoot of SEAT S.A., part of the Volkswagen Group. Headquartered in Martorell (Barcelona), it designs and markets passenger vehicles, including high-performance models and an expanding range of battery-electric cars for global markets.
Its vehicles integrate materials and components sourced from the chemicals supply chain—thermoplastics and composites, polyurethane foams, adhesives and sealants, coatings, elastomers, technical textiles, and surface treatments—reflecting industry priorities such as lightweighting, durability, and lower environmental footprint. CUPRA collaborates with tier-one and specialty materials suppliers on interior and exterior applications, from seating, trims, and dashboards to aerodynamic parts and protective finishes, across both series production and concept programs.