BESTSELLER A/S is a Danish, family-owned international fashion company founded in 1975 and headquartered in Brande, Denmark. The group designs, sources, and sells apparel and accessories under brands such as JACK & JONES, VERO MODA, ONLY, SELECTED, and NAME IT, distributing through retail, wholesale, and e-commerce in global markets.
With a large textile supply chain, BESTSELLER engages in materials innovation and circularity, seeking to increase the use of recycled and lower-impact fibers and to reduce reliance on virgin, fossil-based inputs. Through its innovation and investment platform, Invest FWD, the company supports initiatives in next‑generation materials, textile-to-textile recycling, and related infrastructure that can help scale recycled feedstocks for fashion and adjacent industries.
The partnership aims to scale polyester recycling, reduce fossil resource use, and cut emissions with a new plant in Germany processing 10,000 tonnes of waste annually by 2026.