- UPM Adhesive Materials debuts at Labelexpo Europe 2025 in Barcelona from September 16-19.
- New removable label material for logistics supports circular packaging and cost efficiency.
- Consumer Durables product selection guide offers solvent-free adhesives and PET PCR materials.
- Carbon Action solutions highlight recyclability and carbon footprint reduction.

Event Debut
UPM Adhesive Materials will make its debut under its renewed brand identity at Labelexpo Europe 2025 in Barcelona, from September 16-19. The event will showcase their latest innovations in label material performance.
Logistics Solutions
Addressing the evolving logistics sector, UPM introduces a new removable label material solution. This innovation supports circular packaging systems by allowing parcels to be reshipped without replacing packaging, enhancing cost and time efficiencies.
Consumer Durables Offering
UPM launches a product selection guide tailored for the Consumer Durables segment. This guide simplifies decision-making with solvent-free adhesives and PET PCR materials, catering to the demand for efficient household goods.
Sustainability and Recyclability
UPM's Carbon Action solutions will be highlighted, focusing on reducing the carbon footprint of label materials and ensuring recycling compatibility. Interactive demonstrations will showcase wash-off label technology for various containers.