- Symrise launched its Data & AI Hub in Barcelona on September 8, 2025.
- Around 25 postgraduates joined a 12-month program for data and AI skills.
- The hub collaborates with Universitat Autònoma de Barcelona and partners like Microsoft.
- Technology platforms include Atl@s Lakehouse, UiPath, and Mendix.
Launch of Data & AI Hub
Symrise inaugurated its first global Data & AI Hub in Barcelona on September 8, 2025. This initiative is a significant step in their digitalization strategy, focusing on developing data-driven solutions for core markets such as food, beverages, nutrition, pet food, fragrances, and personal care.
Location and Talent
Barcelona was chosen for its rich talent pool, strong academic institutions, and vibrant tech ecosystem. The hub aims to foster innovation by providing an environment for designing ideas, building prototypes, and creating scalable solutions.
Program and Collaboration
Around 25 postgraduates have joined a 12-month program combining structured learning with practical experience. The hub collaborates with Universitat Autònoma de Barcelona and partners with technology leaders like Microsoft to enhance its capabilities.
Technology Platforms
The hub utilizes Symrise’s established platforms, including the Atl@s Lakehouse for advanced analytics, UiPath for process automation, and Mendix for rapid application development. These tools ensure efficient prototyping and scaling of solutions across the value chain.
