- Sinopec launched its AI and Innovation Communication Lab on January 23.
- Zhong Ren, Deputy Secretary of the Party Leadership Group, attended the launch.
- Officials from the State-owned Assets Supervision and Administration Commission were present.
- The lab features a 'Publicity+' digital intelligence platform.
Launch Event
On January 23, Sinopec officially launched its Artificial Intelligence and Innovation Communication Laboratory. The event was attended by Zhong Ren, Deputy Secretary of the Party Leadership Group, along with officials from the State-owned Assets Supervision and Administration Commission, Publicity Department, and People’s Daily Online.
Objectives
The lab aims to integrate AI into cultural publicity, focusing on understanding new information technologies and their application scenarios. The goal is to produce technologically advanced and thought-provoking content that enhances Sinopec's reputation and influence.
Key Features
The lab includes a 'Publicity+' digital intelligence platform, demonstrated during the launch. This platform is designed to improve strategic communication and value communication efforts, aligning with Sinopec's broader objectives.
