Croda’s Silverfree peptide included in K18 hair longevity serum
Key highlights
- Silverfree™ features in K18’s FutureIQ™ biomimetic Hair Longevity Serum.
- Clinical studies reported up to an 86% reduction in white hair density.
- Hair repigmentation was maintained for at least four months after the last application.
- K18 was acquired by Unilever in a deal announced in December 2023.
Ingredient selection
Croda’s Silverfree™ peptide features in K18’s FutureIQ™ biomimetic Hair Longevity Serum. Croda provided formulation support and ingredient recommendations during development. K18 is part of Unilever’s Prestige portfolio following its acquisition, announced in December 2023.
Reported results
Silverfree is designed to work inside the hair follicle to gradually restore natural hair colour and help protect against oxidative stress linked to greying. Croda reports that clinical studies showed a reduction in white hair density of up to 86%, with hair repigmentation maintained for at least four months after the last application. The ingredient is backed by four independent clinical studies, according to Croda.
Source: Croda