QEMETICA launches Australian subsidiary
- QEMETICA has launched sales in Australia through a local entity, QEMETICA Agricultural Solutions Australia.
- In 2025 the group shipped over 9 million litres of agricultural products from its Nowa Sarzyna plant in Poland to global markets.
- The company supplies herbicides, insecticides and fungicides — including Halvetic and the new maize product Evrittel — to about 40 countries.
- Australia’s crop-protection market is roughly 40% cereals, with specialist high-margin crops (fruit, vegetables, grapes, pulses) also significant; southern-hemisphere seasonality is cited for operational and regional-hub advantages.
Market entry
QEMETICA has established QEMETICA Agricultural Solutions Australia and launched sales there, marking its first direct presence on the Australian continent. The move is intended to support the group’s global agricultural expansion and to open opportunities across the Asia‑Pacific region.
Strategic rationale
Executives cite Australia’s stable regulatory environment, per-capita wealth and openness to new suppliers as attractive for sales growth. The company also expects southern‑hemisphere agricultural cycles to optimise seasonality and improve sales management for global operations.
Product and footprint
QEMETICA ships a range of plant‑protection products — herbicides, insecticides and fungicides — from its Nowa Sarzyna factory; in 2025 it exported over 9 million litres to markets including Asia and South America. Noted products include Halvetic and the maize product Evrittel. The company reports a presence in around 40 countries.
Market fit and regional plans
Australia’s crop‑protection demand is about 40% cereals, with significant segments for fruit, vegetables, grapes and pulses—areas where QEMETICA points to prior experience in Spain, Italy and France. The Australian operation is positioned both as a standalone market and as a hub for further Asia‑Pacific expansion, while the company continues to expand within key European markets such as Germany, France, Italy, the UK and Ireland.
Source: Qemetica