PureCycle and Churchill Container Win U.S. Plastics Pact Award for PCR Content
- PureCycle and Churchill Container won the 2025 U.S. Plastics Pact Sustainable Packaging Innovation Award.
- The Run It Back™ line includes up to 100% recycled content from PureCycle's PureFive™ resin.
- The Cleveland Browns first used the Run It Back™ line at their stadium in the 2025 season.
- Winners were chosen based on environmental impact, commercial viability, and circularity potential.
Award Recognition
PureCycle Technologies and Churchill Container have been awarded the 2025 U.S. Plastics Pact Sustainable Packaging Innovation Award in the Postconsumer Recycled (PCR) Content category. This accolade highlights their collaborative efforts in developing sustainable packaging solutions.
Run It Back™ Product Line
The Run It Back™ line, launched in February 2025, features cups and containers made with up to 100% recycled content from PureCycle's PureFive™ resin. This product line represents a significant step towards circular solutions in packaging, particularly for food-contact applications.
Adoption by Cleveland Browns
The Cleveland Browns became the first sports team to adopt the Run It Back™ product line for their souvenir player cups during the 2025 season. This adoption underscores the potential for sustainable products to gain traction in high-profile venues.
Selection Criteria
The winners of the 2025 U.S. Plastics Pact Sustainable Packaging Innovation Awards were selected based on the environmental impact of their products, their commercial viability, and their potential to advance industry circularity.
Source: PureCycle