- PPG becomes an approved provider of automotive refinish products for Toyota Motor Europe.
- PPG will offer digital tools like PPG VISUALIZID™ and PPG MOONWALK®.
- PPG SUSTAINABILITY CO₂NCEPT™ aims to reduce energy, waste, and emissions.
- Country-level implementation will be managed with Toyota's national teams.
Partnership Overview
PPG has announced a strategic partnership with Toyota Motor Europe to enhance the performance, efficiency, and sustainability of Toyota and Lexus collision centers across Europe. This collaboration establishes PPG as an approved provider of automotive refinish products and services.
Product and Service Offerings
PPG will supply its premium coatings, including NEXA AUTOCOLOR® and MAXMEYER®, as part of the approved paint brands for Toyota Motor Europe. Additionally, PPG will provide advanced digital tools, technical expertise, and specialized training to support Toyota's operational goals and environmental commitments.
Key Areas of Support
The partnership focuses on several key areas, including the use of digital tools like PPG VISUALIZID™ for digital color matching and the PPG MOONWALK® automated mixing system. PPG will also implement its SUSTAINABILITY CO₂NCEPT™ to help reduce energy, waste, and emissions throughout the repair process. Furthermore, Paint Technical Certification programs will be developed by the PPG Refinish Academy, and consulting services will be offered to enhance repair quality and operational performance.
Implementation Strategy
The agreement sets a regional framework, with country-level implementation managed in collaboration with Toyota's national teams. This partnership reflects a shared focus on innovation, performance, and sustainable growth in the automotive refinish industry.
