- The Itupeva center will be fully operational by the end of 2026, pending local authority approval.
- The facility includes labs and stations for formulation and testing collaboration.
- The center aims to develop eco-friendly solutions like bio-based chelates and biopolymer products.
New Facility Overview
Nouryon has initiated the construction of a new customer experience and innovation center in Itupeva, Brazil, dedicated to the home and personal care sector. This facility will feature state-of-the-art laboratories and experiential stations to foster collaboration between customers and Nouryon's experts.
Sustainability Goals
The center aims to contribute to sustainability by developing eco-friendly solutions, including fully bio-based chelates for cleaning applications and biopolymer-based personal care products. This aligns with both Nouryon's and its customers' sustainability objectives.
Operational Timeline
The Itupeva center is expected to be fully operational by the end of 2026, subject to approval from local authorities. This timeline underscores Nouryon's commitment to expanding its presence and capabilities in South America.
Strategic Importance
Brazil is a strategic market for Nouryon, serving as a hub for innovation and growth. The new center will enhance customer engagement and accelerate the development of sustainable, high-performance solutions tailored to regional needs.
