- The Aria Collection features nine new colors organized into Cream, Deep, and Concrete groups.
- Lotte Chemical plans to expand collaboration with Korean construction companies and global partners.
- Initial orders for the Aria Collection are secured for September, with plans for U.S. and European markets in 2026.
- Lotte Chemical is considering developing a signature model with antibacterial functionality.
Product Launch
Lotte Chemical has introduced the Aria Collection, a new line of premium artificial marble under its Staron brand. This collection includes nine colors, categorized into Cream, Deep, and Concrete groups, each offering unique textures and marble patterns.
Market Strategy
The Aria Collection targets both domestic and global premium interior decoration markets. Lotte Chemical is expanding collaborations with major Korean construction companies and global partners to enhance its market presence.
Domestic and International Plans
In Korea, the collection will be featured in model homes of major construction companies. Internationally, initial orders are secured for September, with plans to include the collection in the 2026 lineup for the U.S. and European markets.
Future Developments
Lotte Chemical is considering developing a signature model with added antibacterial functionality in collaboration with a leading Korean kitchen brand. The company aims to continue developing premium artificial marble products that replicate natural stone to meet growing consumer demand.
