- HSH Chemie acquires Hamburg Fructose GmbH International and No Sugar Sugar GmbH, effective January 1, 2026.
- The acquisition strengthens HSH Chemie's position in food ingredients and introduces a consumer-oriented business model.
- HFG expands HSH Chemie's sweetener portfolio with expertise in fructose and sugar alternatives.
- NOSS brings a direct-to-consumer e-commerce model focused on sugar alternatives.
Acquisition Details
HSH Chemie Group has acquired Hamburg Fructose GmbH International (HFG) and No Sugar Sugar GmbH (NOSS), effective January 1, 2026. This move is part of HSH Chemie's strategy to expand its food ingredients business and enhance its capabilities along the value chain.
Strategic Expansion
The acquisition of HFG and NOSS strengthens HSH Chemie's position in the food ingredients sector. HFG brings extensive expertise in fructose and sweeteners, significantly expanding the company's sweetener portfolio and access to sugar alternatives for various food applications.
New Business Model
NOSS introduces a consumer-focused e-commerce business model to HSH Chemie, marking the company's first entry into the direct-to-consumer market. This allows HSH Chemie to leverage its raw material knowledge and market access for developing and commercializing consumer products.
Management and Operations
Christian Giese will continue as Managing Director of HFG, while Nicola Hannappel has been appointed Managing Director of NOSS. Both companies will maintain their established brands and domains, operating under their current names.
