Key highlights
- Po ONE Lab opens in Riyadh in February 2026.
- The lab is a collaboration between dsm-firmenich and Villa Po ONE.
- Seven fragrances inspired by Saudi Arabia's landscapes are launched.
- The opening includes a private inauguration and a public exhibition.
Introduction
dsm-firmenich has opened Po ONE Lab in Riyadh, a creative space developed with Villa Po ONE. This initiative aims to blend Middle Eastern heritage with modern fragrance design.
Fragrance Collection
The lab features a collection of seven fragrances inspired by iconic Saudi Arabian locations. Each fragrance captures the essence of landscapes like AlUla, Riyadh, and the Red Sea, using regional ingredients.
Opening Events
The launch includes two events in February 2026: a private inauguration for VIPs and a public exhibition. These events offer guided tours and immersive fragrance experiences.
Collaboration and Vision
This collaboration reflects dsm-firmenich's commitment to innovation and cultural dialogue in the fragrance industry, positioning Riyadh as a new hub for luxury perfumery.
