Key highlights
- Croda launched NeutraFresh BD, a biodegradable odour-neutralising ingredient.
- NeutraFresh BD reduces malodours by 89% in independent GC-IMS testing.
- It is effective in laundry detergents, air fresheners, and surface cleaners.
- NeutraFresh BD neutralises odours for up to five days.

Introduction
Croda International Plc has introduced NeutraFresh BD, a biodegradable version of its odour-neutralising technology, expanding its NeutraFresh range for the air care category.
Performance and Sustainability
NeutraFresh BD maintains the high odour reduction levels of its predecessor while addressing the demand for sustainable home care ingredients. It targets odorous molecules, achieving an average 89% reduction in malodours, as confirmed by independent GC-IMS testing.
Applications and Benefits
The ingredient is suitable for various applications, including laundry detergents, air fresheners, surface cleaners, and dishwashing products. It neutralises odours for up to five days and prevents odour build-up on fabrics, offering a neutral olfactory profile and leaving no residue.