- Croda launches Beauty of Zero, a programme centred on six pillars: Net Zero, Zero Waste, Zero Biodiversity Loss, Zero Water Impact, Zero Exploitation and Zero Ambiguity.
- Programme promotes biotechnology-enabled ingredient innovation to cut reliance on resource-intensive feedstocks and lower manufacturing impacts.
- It increases use of renewable and responsibly sourced raw materials and supplies lifecycle data and sustainability metrics for formulation and sourcing decisions.
- Initiatives advance circularity by targeting waste reduction, improved manufacturing efficiency and biodegradable ingredient design.
Programme overview
Croda has launched Beauty of Zero, a programme designed to advance a zero‑impact beauty industry by integrating sustainability into ingredient development, product design, manufacturing and customer collaboration; it is structured around six pillars: Net Zero, Zero Waste, Zero Biodiversity Loss, Zero Water Impact, Zero Exploitation and Zero Ambiguity.
Key initiatives
Actions highlighted include biotechnology‑enabled ingredient innovation to cut reliance on resource‑intensive feedstocks and reduce manufacturing impacts; increased use of renewable and responsibly sourced raw materials paired with transparent lifecycle data and sustainability metrics; and circularity measures targeting waste reduction, manufacturing efficiency and biodegradable ingredient design.
Market relevance and launch
The programme responds to rising expectations from consumers, regulators and brands for sustainability and transparency in personal care; Croda showcased related ingredient innovations and insights at the in‑cosmetics global exhibition.
