Key highlights
- BASF raises prices in Europe for Home Care, I&I and Industrial Formulators up to 30% (higher for select items), effective immediately or as contracts allow.
- Drivers: volatile pricing and availability of key raw materials, higher domestic and transcontinental logistics, and rising packaging and energy costs.
- Product classes affected include surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic actives and UV filters.
Price increase
On March 18, 2026, BASF announced price increases in Europe for its Home Care, Industrial & Institutional Cleaning (I&I) and Industrial Formulators portfolio of up to 30%, with some selected products rising by more than 30%; changes take effect immediately or as existing contracts allow.
Scope
The adjustment covers the division's full product range used in home care, I&I cleaning and industrial formulating applications, including surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic actives and UV filters.
Rationale
BASF cited significant volatility in key raw-material pricing and availability, higher domestic and transcontinental logistics costs, and steep increases in packaging and energy costs as drivers for the hikes.
