Toyo Tire & Rubber Company (operating as Toyo Tire Corporation) is a Japanese manufacturer of tires and related mobility materials. The company develops, produces, and markets tires for passenger cars, SUVs, light trucks, and commercial vehicles, sold globally under the Toyo Tires and Nitto brands. Its customers include both the replacement market and original equipment manufacturers.
Toyo’s core strengths lie in rubber compounding and tire engineering, combining polymers and fillers such as silica and carbon black with advanced tread and carcass designs to balance grip, wear, noise, and rolling resistance. The company operates R&D and testing facilities and a network of plants across Asia, North America, and Europe, supporting high-performance and specialty applications as well as mainstream products.
In addition to product performance, the company emphasizes manufacturing quality, process automation, and resource efficiency, including measures to reduce tire weight and rolling resistance and to optimize materials usage. Toyo also conducts collaborative development with automakers and uses motorsport and proving-ground evaluation to validate and transfer technologies to series production.