Selecta AG is a Swiss-based company headquartered in Cham, specializing in vending and coffee services across Europe. Founded in 1957 in Murten, Switzerland, it operates as Europe's leading provider of fully managed self-service retail solutions, including vending machines, coffee systems, smart fridges, and micro markets.
The company delivers premium coffee, fresh meals, snacks, and beverages to workplaces, public spaces, transport hubs, and other locations in 16 countries. With over 300,000 touchpoints, it serves more than 10 million people daily through a route-based distribution network. Selecta employs around 6,000 people and reports annual revenue exceeding €1.4 billion.
Formerly owned by Kohlberg Kravis Roberts, it underwent a financial recapitalization in 2025, transferring control to creditors. The company emphasizes sustainability, digital innovations like AI inventory management, and partnerships such as with Starbucks for workplace coffee solutions.
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Selecta Group.
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