Ipsos GmbH is the German subsidiary of Ipsos, a global leader in market research and public opinion polling headquartered in Paris, France. Founded in 1975, the Ipsos Group operates in over 90 markets with approximately 20,000 employees worldwide, delivering insights on society, markets, and people through surveys, data analysis, and consulting services.
Ipsos GmbH, based in Hamburg with additional offices in Frankfurt, Munich, Berlin, and Nuremberg, provides specialized market research services including brand tracking, customer satisfaction, innovation studies, employee research, and sector-specific analysis for industries such as energy, automotive, healthcare, media, and finance. In the chemical and energy sectors, it conducts studies on public perceptions, such as awareness of energy transitions and industrial evolutions.
