H & M Hennes & Mauritz AB (publ), commonly known as H&M, is a Swedish multinational clothing retailer founded in 1947 and headquartered in Stockholm. It operates over 4,000 stores in more than 80 markets worldwide, offering fast-fashion apparel, accessories, footwear, cosmetics, and home textiles under brands including H&M, COS, ARKET, & Other Stories, Weekday, and Monki.
The company employs around 130,000 people and reported net sales of approximately 200 billion SEK in its latest fiscal year. H&M emphasizes sustainability in its supply chain, with goals to use 100% recycled or sustainably sourced materials by 2030, including 30% recycled materials by 2025. It has pioneered chemical management initiatives since 1995, co-founding groups like ZDHC and AFIRM to eliminate hazardous substances in production.
In textile recycling, H&M participates in ventures like Looper (with REMONDIS) for garment collection and sorting, achieving 65% reuse rates, and invests in technologies such as Syre for textile-to-textile polyester recycling. These efforts align with EU regulations on extended producer responsibility for textiles.
