Bridgestone Europe NV/SA (Bridgestone EMEA) is the regional subsidiary of Japan’s Bridgestone Corporation, overseeing operations across Europe, the Middle East, and Africa. The company manufactures and markets tyres for passenger cars, trucks and buses, and specialty/off‑the‑road applications, and manages regional R&D, sales, and distribution. Its portfolio includes the Bridgestone and Firestone brands, serving both original equipment manufacturers and the replacement market.
From a materials and process standpoint, Bridgestone EMEA develops and compounds tyre formulations based on natural and synthetic rubber, elastomers, reinforcing fillers, and additives to deliver performance, safety, and durability. The company operates production and technical centers in the region and engages in initiatives around retreading, recycling, and the use of alternative and circular feedstocks in line with evolving regulatory and sustainability requirements in the EMEA market.
Also known as Bridgestone Europe and Bridgestone.
The partnership aims to recycle end-of-life tyres into new ones using pyrolysis, enhancing sustainability and circularity in the tyre industry.
