Bottle Up BV is a Netherlands-based packaging and consumer goods company focused on reusable, pre-filled bottled water. The company designs and supplies durable bottles intended to reduce reliance on single-use plastic packaging across retail, travel, hospitality, and event channels in Europe and the UK.
Its bottles are made from bio-based high-density polyethylene (HDPE) derived from sugarcane, a renewable feedstock, offering a drop-in alternative to fossil-based polyethylene. The products are refillable and recyclable, aligning with initiatives in the chemical and packaging value chains to increase the use of bio-based polymers and advance circular packaging models. Bottle Up’s activities sit at the intersection of sustainable materials and everyday consumer applications, highlighting practical deployment of bio-PE in rigid packaging.