Circana

Circana LLC is a Chicago-based market research and technology company specializing in consumer insights, predictive analytics, and data solutions for consumer packaged goods (CPG) companies, retailers, and manufacturers. Formed in 2023 from the merger of Information Resources, Inc. (IRI, founded 1979) and The NPD Group (founded 1966), it combines over a century of expertise to track consumer spending, market share, and behavior across more than 25 industries worldwide.

Headquartered in Chicago, Illinois, and owned by Hellman & Friedman, Circana operates its Liquid Data™ platform, leveraging AI, vast datasets from 500,000+ stores, and six decades of domain knowledge. It serves clients in sectors including food and beverage, beauty, automotive aftermarket (e.g., chemicals and fluids), apparel, technology, and health & wellness, providing tools for demand measurement, trend forecasting, and growth strategies. With approximately 6,000 employees, Circana supports over 7,000 brands globally.

To provide comprehensive coverage, we aggregate data and news under the name Circana, encompassing the following company names, divisions, and related entities:

IRI, NPD Group, and Industrial Research Institute.

This list encompasses current and former names, alternate names, and key divisions associated with Circana, ensuring you can easily find all relevant information under a single, unified profile.